Usually, when you sign up on a website and have a generated password emailed to you, it’s a very hard-to-guess sequence of random strings strung together. It’s gibberish, but it’s relatively secure.
Upon receiving the initial email, I had to do a double take on:
“Your password: CuddlyFrog839″
Heh. Really? Cuddly Frog?
So I signed up again, this time getting:
“Your password: HugeGiraffe830″
Heh. Huge Giraffe.
Afterward, I continued to the site with a smile on my face.
While not as secure as randomly generated gibberish, the passwords still weren’t easy to guess. But in return for that trade-off, they got a new user browsing their site in good cheer and associating that feeling with them. I’m sure they can live with that.